Account Identification is the first step toward unlocking the full power of account-based marketing and sales. One basic form of account identification is the ability to detect which accounts are visiting your website, which helps you hone in on them as promising sales prospects. But that only reveals which accounts are already exploring your website.
What about all the potential buyers who have NOT visited your website, but are on other parts of the web actively researching the solutions that you and your competitors offer? 6sense’s intent data network and AI work together to spot the companies that are interested in what you sell.
We can tell you:
- Which accounts are interested in the solutions you provide
- Which topics they care about
- How many members of the buying team are engaged
- How effectively you are reaching decision-makers
- How close the account is to making a decision
Account Identification is Step One.
Step Two is taking account data and intelligence and using it to target prospects with personalized messaging that wins their trust and increases their odds of buying.
6sense syncs with leading CRMs, marketing automation tools, and advertising platforms. You can create audience segments based on:
- Account size (enterprise vs. SMB)
- Industries
- The prospect’s current tech stack
- Topics being researched
- Buying stage
Once you’ve found a hot account, you can also use 6sense to acquire contact info for likely buying team members. Further refine your message targeting to factor in buying persona.
Account Identification allows you to focus on the best prospects. 6sense’s additional capabilities allow you to sharpen that focus and win more deals.
