Focus on in-market accounts with the best demand generation software
Reach the Right Buyers & Drive Demand
To effectively engage audiences across the buyer’s journey, you’ll need more than a hunch. You need data that reveals intent.
Leverage Intent Data to Generate Demand & Win
6sense orchestrates data from millions of potential buyers to map decision-maker behavior, uncover intent, and accurately predict in-market accounts.
Using 6sense dynamic audience segments and data-driven targeting, your team can drastically improve campaign impact and performance.
Customers see 4x win rates, 2x deal sizes and drastic reductions to opportunity costs.
Watch the 6sense Not a Demo…Demo for Demand Generation
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Audience Building
Create dynamic audiences using 80+ filters for segmentation and activation across channels.
Intent Data
Uncover hidden buying signals to better understand what decision makers care about.
Conversational Email
Leverage AI to craft personalized emails that qualify & convert accounts at scale.
Key Features for Demand Generation:
Campaign & Audience Research
Fully understand your audience with detailed insights to maximize ROI on your campaigns, programs, and messaging.
Digital Advertising
Improve spend efficiency and reach active buyers in target accounts with segmented, multi-channel digital advertising.
Direct Engagement
Build crucial rapport with decision makers at target accounts with engaging, value-packed content.
Inbound Lead Management
Identify your most promising leads and focus efforts to keep them fully engaged.
Take Control of Your Campaigns
Build crucial rapport with decision makers at target accounts with engaging, value-packed content.
- Create AI-driven dynamic audiences for your campaigns
- Maximize ROI on your campaigns, programs, and messaging
- Protect your brand by advertising exclusively on quality sites
- Identify your most promising leads, focus efforts to keep them fully engaged and automate poor-fit lead nurturing
- Launch campaigns in hours, not days
Improve campaign targeting
Reach key contacts at the right accounts actively researching for your business.
Scale personalization
Acquire and enrich account and contact records with millions of B2B data points using 6sense.
Convert more demand
There's plenty of demand going unnoticed by your systems of record. Find and convert them.
Data-Fueled Decisions & Superior Conversion Rates
97% of website visitors never fill out a form, leaving your team to make guesses, gate your best content, spam contacts with unwanted outreach, and bombard prospects with cold calls to generate demand.
6sense illuminates the Dark Funnel to deliver ultimate clarity, giving you accurate contact data to engage buying teams with the right message at exactly the right time. It eliminates guesswork, uncovers seller-friendly in-market accounts, identifies topics that resonate, and much more.
Improve user experience
Dive into website engagement, third-party research, and intent to improve performance.
Gain funnel visibility
Match anonymous visitors to accounts and see where they are in their buying journey.
Make better decisions
Get granular reporting on which campaigns make the biggest pipeline contribution.
“We built hyper-targeted audiences for our go-to-market segments and layered intent data into campaigns we were already running and generated a 2.5x increase in pipeline.”
Jenny Bunn
Director of Demand Generation, Florence Healthcare
“Our sales team leverages 6sense every single day, primarily for account prioritization. They leverage the tool to prioritize account outreach, personalize that outreach, and ensure they are focusing on the right areas.”
Elizabeth McDonough
Senior Director of Demand Generation, Classy
“We take the core pieces of technology, ones we know we aren’t going to change, and make sure when we’re looking at other tech, that they fit within our existing stack. 6sense is now part of that core stack.”
Renny Fidlon
Vice President of Demand Generation, Aria Systems
“My team is able to create focused 1:1 content and messaging, reaching the right buyer at the right time and accelerating the deal by continually pushing great content to that account and buying group in the sales cycle.”
Uran Kabashi
Global Demand Generation & ABM Manager, Aprimo
“With 6sense, we’re able to consolidate to one platform that interoperates with the different pieces, so we have a fuller picture of what happens.”
Nick Ezzo
Vice President of Demand Generation, Sage Intacct
“We really wanted to emphasize building out that buying team, making sure you’re targeting the right contacts — and using that data to go after those contacts with the right message at the right time.”
Shannon Jackson
Director of Demand Generation, ServiceMax
Ready to see 6sense in action?
Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.
