Marketing Services for Banking
Banking
Reduce go-to-market costs and increase share of wallet with AI-driven marketing and revenue insights for the banking industry powered by 6sense.
See the Value 6sense Brings to Your Role
Uncover Clients Looking
for Business Banking
Leverage a centralized platform built for a world where B2B clients want to be anonymous. Illuminate hidden buying signals to reach businesses that are interested in business banking solutions right now.
Target Key Clients &
Specific Accounts
Remove all the guesswork when developing your ideal customer profile. Leverage purpose-built AI models to understand which accounts to pursue and which decision makers matter most.
Grow Deposits Among
New & Existing Accounts
Drastically improve marketing performance with previously unknown online data provided by 6sense. Execute and scale campaigns to reach audiences throughout their buying journeys — and across all channels and devices.
Reveal Businesses
Ready to Bank with You
Capture and match back anonymous buyer research to in-market accounts so you always know what’s happening with your patch. The days of getting into deals late or missing them are over.
Identify & Prioritize
High-Value Clients
Our proven intent data and predictive AI build fresh lists of prioritized accounts and contacts to target every day. It’s time to break up with endless lists of accounts and bogus contacts.
Save Sellers’ &
Distributors’ Time
Boost productivity and centralize workflows with unified account and buyer intelligence available inside your CRM and other tools your distributors’ and sellers’ use every day.
Uncover Clients Looking
for Business Banking
Leverage a centralized platform built for a world where B2B clients want to be anonymous. Illuminate hidden buying signals to reach businesses that are interested in business banking solutions right now.
Target Key Clients &
Specific Accounts
Remove all the guesswork when developing your ideal customer profile. Leverage purpose-built AI models to understand which accounts to pursue and which decision makers matter most.
Grow Deposits Among
New & Existing Accounts
Drastically improve marketing performance with previously unknown online data provided by 6sense. Execute and scale campaigns to reach audiences throughout their buying journeys — and across all channels and devices.
How Banks Leverage 6sense
6sense proactively identifies anonymous buying signals, like keyword research, across various users, devices, channels, to match them back to the companies they work for. Use anonymous and known buying signals to deliver a superior customer experience, and boost conversion.
6sense prioritizes and provides key contacts that your teams should be engaging with to win more business. Create seamless, personalized outreach to AI-prioritized contacts so your team is only spending time with clients ready for your solutions.
Frequently Asked Questions
Account-Based Marketing (ABM) for Banking is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within Business and Commercial Banking. Check out the Account-Based Marketing Guidebook to learn more.
B2B marketing for banks involves promoting financial products and services to a specific target audience. It includes strategies to build trust, educate clients, and drive engagement in a highly regulated industry.
To create a marketing strategy for banks, identify your target audience or ideal customer profile (ICP), create content that resonates with your ICP(s), understand industry regulations, and use digital channels to reach your target accounts at the right time, and continually test and optimize your approaches.
See What 6sense Can Do
Looking for a custom demo? Our dedicated financial services team would be happy to assist you.
Learn how 6sense Revenue AI ™ drives revenue growth, improves customer experience, and aligns sales & marketing for the Financial Services industry. Embrace cutting-edge intelligence to gain a competitive edge and win more deals.
