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Episode 9: Lions and Zebras and… Dogs?

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Episode 9

In this episode, Kerry discusses how his dogs are a constant reminder that the world he experiences is not the only reality, it’s just the one his senses are capable of cluing him in to. And we look at how our B2B senses – the way we detect and identify buyers – filter out more of the available buying signals than they leave in. 

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

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