Driving unprecedented revenue isn’t just about great products; it’s also about embodying grit, growth, and grace in your go-to-market strategies.
In this captivating episode, Guy Kawasaki, the former Chief Evangelist at Apple and current Chief Evangelist at Canva and prolific author, unpacks the profound impact ethical leadership and innovative sales approaches can have on business success. Kawasaki shares how bringing “good shit” to market can fundamentally shift how products are perceived and sold.
Ready to uncover the secrets to transforming your go-to-market strategy from ordinary to extraordinary by embracing a mindset that prioritizes making genuine impacts over mere transactions? Prepare to be inspired to infuse your sales and marketing efforts with creativity, morality, and, most importantly, results that matter.
Join us for this first half of a two-part series to explore not just how to meet your numbers but how to redefine and achieve new heights in business and personal success straight from Guy Kawasaki.
In this episode, you’ll learn:
- Why embracing the principles of growth, grit, and grace can transform your leadership style and the culture of your team, leading to more sustained and meaningful success in the market.
- How the concept of “evangelism” in sales shifts the focus from simply hitting targets to genuinely enhancing customer welfare, establishing deeper connections and loyalty within your market.
- The importance of product design and empathetic innovation in creating products that not only meet but anticipate customer needs.
Things to listen for:
05:16 Evangelism is sales with a focus on welfare.
08:40 The best way to understand electric cars is to drive one.
10:47 Tech CEOs built what they wanted to use.
14:18 Grace leads to change. We have an obligation to help.18:12 A mission-driven leader prioritizes excellence and innovation.
