Tech+Strategy. It’s the art+science that every CMO’s gotta nail. But it’s hard.
Heidi Melin, Senior Operating Advisor for Hellman Friedman, reveals how to elevate your organization’s revenue performance to an art from. Heidi simplifies the complex link between marketing investments and business outcomes, emphasizing the importance of precision targeting and AI efficiency.
Challenge your views on marketing’s role in revenue generation as Saima Rashid and Adam Kaiser extract insights from Heidi’s rich career. Discover the power of taking risks and leveraging the unexpected in strategic marketing.
This episode isn’t just a conversation; it’s a game-changing plan for revenue leaders eager to create a strong marketing strategy that aligns with sales and sets the pace for market success.
In this episode, you’ll learn:
- Discover how honing in on your ideal customer profiles (ICPs) not only sharpens your marketing strategy but directly aligns your efforts with the field organization, resulting in a smoother and more cohesive journey toward your revenue goals.
- Learn how the evolution of revenue operations serves to unify your marketing and sales data, fostering collaboration and creating a single source of truth that drives effective measurement, visualization, and overall revenue growth.
- Unpack the growing role of generative AI in marketing, from content creation to data analysis, and find out how embracing these tools can elevate your team’s output and ensure you’re making informed, tech-forward decisions that resonate with your market segment.
Things to listen for:
00:00 Building community, recruiting and due diligence involvement.
03:10 Passionate about practical marketing experience and growth.
07:59 CMOs face challenges in budgeting and AI.
09:31 Using AI to improve marketing team productivity.
14:38 Emphasize long-term pipeline for successful sales.
18:26 Marketing and sales need to align data.
23:33 Discussion on AI implementation in products and growth.
25:57 Companies test AI impact on existing tech stack.
28:02 Focus on understanding your target for success.
32:54 Connecting marketing efforts to business outcomes is crucial.
35:47 Leveraged relationships led to terrific results.
