Email Deliverability refers to the strategic use of AI to ensure emails reach the inbox. 6sense’s AI Email Assistant optimizes send times, manages sender reputation, and adapts to ISP filtering criteria, improving the likelihood that emails are seen and engaged with.
What is Email Deliverability?
Email Deliverability is about ensuring your emails reach the intended recipients’ inboxes and receive engagement.
Why does this matter? Well, imagine spending time crafting the perfect email campaign, only to have it end up in the spam folder, never to be seen by your audience.
According to a recent email marketing report, 14.3% of all emails never reach the intended recipient’s inbox. And that’s only one challenge affecting email deliverability.
Fortunately, by leveraging AI, you don’t have to worry about these problems.
Whether it’s ensuring your emails are sent at the right time to maximize open rates or maintaining a positive sender reputation to avoid spam filters, AI marketing platforms like 6sense’s AI Email Assistant can help.
Challenges in Email Deliverability, and AI Solutions
Navigating email deliverability can be tricky, but with AI solutions like 6sense’s AI Email Assistant, you can overcome the following common challenges effortlessly.
Spam Folder Placement
One major issue you might face is emails ending up in spam folders, diminishing your chances of being seen by your audience. According to recent statistics, 6.3% of emails land in spam folders.
You may think that percentage is too small to be significant. But imagine you’re sending an email campaign to a list with 10,000 recipients a relatively standard-sized list for an enterprise B2B company.
If 6.3% of your emails go to spam, you’ve lost the possibility of connecting with 630 potential customers.
6sense’s AI Email Assistant tackles this problem by optimizing sender reputation, which is essentially the trustworthiness of your email-sending domain and IP address in the eyes of email service providers and spam filters.
Maintaining a positive sender reputation makes your emails more likely to bypass spam filters and land directly in recipients’ inboxes.
ISP Filtering Criteria
ISP filtering criteria refers to the rules and algorithms internet service providers (ISPs) use to determine whether incoming emails are legitimate or spam.
How can this affect email deliverability? For example, if your email contains suspicious links or attachments or lacks authentication measures, ISPs may flag it as spam and divert it to the recipient’s spam folder.
By complying with ISP filtering criteria, AI technology helps make sure your emails meet the standards set by ISPs to reach your recipients’ inboxes.
Timing for Maximum Engagement
When’s the best time to send marketing emails? It depends on who you ask and what industry you’re in.
AI comes to the rescue again. By analyzing your email recipients’ unique behavior and preferences, it can pinpoint the optimal send times to ensure that your emails reach recipients’ inboxes when they are most active and receptive to your messages.
This insight increases the likelihood of engagement and ultimately drives better results for your email marketing campaigns.
Timing of email delivery is particularly important when following up with inbound leads. According to recent research, nearly 8 in 10 customers buy from the company that responds to their inquiry first.
Maintaining a Clean Email List
Maintaining a clean and updated email list ensures you send emails to active and engaged recipients, reducing the risk of being flagged as spam or experiencing high bounce rates.
Imagine several email recipients consistently marking your emails as spam because they no longer work for your target companies.
If this happens frequently and you continue to send emails to invalid addresses, your sender reputation can be negatively impacted, affecting your deliverability rates.
AI-powered tools can help you identify and remove invalid or inactive email addresses, improving the overall health of your email list and increasing deliverability rates.
Optimizing Deliverability with 6sense’s AI
High open and click-through rates enhance email deliverability because email servers learn that your content is appreciated.
AI helps you deliver a better user experience by analyzing recipient behavior, engagement patterns, and preferences. It can even pinpoint a prospect’s exact stage in the buying journey. With that information, the AI Email Assistant can send the prospect content that addresses their exact needs and interests.
This personalized email experience is essential to ensure your messages resonate with recipients on a deeper level.
Monitoring and Improving Email Deliverability
With AI Email Assistant’s analytics capabilities, you can access comprehensive data on key deliverability metrics such as delivery rates, bounce rates, spam complaints, and inbox placement rates.
By analyzing these metrics, you can assess the performance of your email campaigns and identify any issues affecting email deliverability.
For example, if you notice a high bounce rate or an increase in spam complaints, it may indicate that your email list needs cleaning.
Additionally, 6sense’s analytics allow you to track the impact of any changes or optimizations you make to your email campaigns.
By monitoring how these changes affect deliverability metrics over time, you can refine your strategies and continuously improve the effectiveness of your email marketing efforts.
Conclusion: The Role of AI in Ensuring Email Success
If your emails never reach the inboxes of your leads and prospects, your email marketing efforts go to waste.
AI is your secret weapon to ensure you don’t have to worry about this problem. It can also ensure you craft emails that capture their attention and drive engagement.
With 6sense’s AI Email Assistant, you have a powerful tool to analyze recipient behavior, refine targeting strategies, and deliver engaging email campaigns at the optimal time.
Want to see how AI Email Assistant can revolutionize your email marketing strategy and drive better results for your business? Schedule a personalized demo.
