Sales and marketing alignment is the holy grail every B2B organization is chasing. While the quest may feel fruitless, it’s not impossible!
In this episode of PG Tuesday, Ken Edwards (Head of Sales at Mutiny) sits down with Mac Conn (6sense VP of Sales) and Latané Conant (6sense Chief Revenue Officer) to talk about how sales and marketing share responsibility for pipeline generation and the importance of maintaining alignment to achieve revenue goals.
Topics:
- The importance of driving traffic to the Mutiny website as the critical first step in the pipeline
- How sales and marketing target important accounts through personalized web experiences
- How marketing reps join in on sales calls to get the buyer perspective and offer their knowledge as subject matter experts
While PG Tuesday is 6sense’s regular pipeline generation meeting, Ken holds a weekly meeting on Mondays that he calls the pipeline council. The Mutiny team reviews metrics and addresses challenges, focusing on tangible outcomes like meetings, qualified accounts, and sales opportunities.
