6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.
According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline. In addition to generating more pipeline by focusing on the most valuable portions of their addressable market, account-based organizations see improved win rates, better lifetime customer value, and higher ROI compared to a traditional volume-based approach. Chief Analyst at TOPO, Craig Rosenberg, will be at Breakthrough to discuss the tactics that world-class organizations employ to successfully drive their ABM initiatives at scale.
“Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”
Breakthrough is designed to provide 6sense’s customers a competitive advantage as they scale and mature their ABM programs. Sessions and keynotes at Breakthrough are structured based on customer input and include industry and platform updates, best practices for demand generation, and frameworks to align revenue teams for go to market success. Additionally, 6sense has curated a select group of partner sponsors — Uberflip, Reactful, Hushly, SalesLoft, and Sendoso — to show innovative platform integrations and demonstrate how to orchestrate personalized prospect engagement at scale.
“Breakthrough represents a significant milestone for us. Our focus over the past several years has been to deliver a great product that helps grow pipeline and ensures customers’ success,” said Sanjay Kini, 6sense Chief Customer Officer. “Breakthrough builds on that foundation by bringing together our vibrant customer community to network, share best practices and successes, and inspire each other to execute account-based orchestration at scale.”
Ahead of Breakthrough, 6sense’s dedication to customer success and growth is reinforced by the recent recognition as one of the top innovating companies in the 2019 CRM Rising Star Awards, which highlights the top vendors in the sales and marketing space based on the number of innovative products and services they’ve introduced within the past year. Other recent milestones for 6sense include securing $27 million in funding, acknowledgment from Inc. Magazine as one of the best 2019 workplaces, placement as a leader in Forrester’s The Forrester Wave™: B2B Customer Analytics, Q1 2019 report and recognition as a Best SaaS Product for Sales and Marketing in the 2019 SaaS Awards Program.
