LEVEL 3:
The 5-Step Account-Based Formula
LEVEL 3: The 5-Step Account-Based Formula
In level two, you heard the benefits of adopting an account-based strategy and getting your sales team onboard, but now you’re probably wondering what it means to “do ABM.”
In this session, on September 18 at 8 am PT, 11 am ET, 4 pm GMT, Kyle Dugan, 6sense’s Director of Digital Marketing will walk you through the 5-step account-based formula to help guide your ABM strategy and execution:
- Step 1: Select the best accounts
- Step 2: Know about them
- Step 3: Engage the right way
- Step 4: Collaborate with Sales
- Step 5: Track real stuff
Kyle Dugan
Director, Digital Marketing
SAVE YOUR SPOT FOR THIS WEBINAR!
8 levels to beat.
tons of stuff to learn.
Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!
Buyers are out there. Can you find them before your nemesis? With the right guides and power-ups, you can! Let’s set your pipeline on the path to a high score.
Nobody wins the ABM game in single-player mode. Marketing and Sales team alignment is essential. Hear why and how to get your Sales team onboard.
Valuable artifacts! Rest and listen as sage ABM veterans share the roadmaps that turned their pipelines from puddles of sadness to rushing torrents of success.
You’ve identified your buyers. They’ve spotted you. They’re not ready to bite, but they are curious and ready to explore. Is your content worth their time? If not, here’s how to fix it.
Ad platforms are a fierce battleground for digital marketers. With the right data, tools, and tactics, you can master their realms –– and even turn them into allies.
Unlock the magic of personalization so that every interaction –– with your ads, your website, and your emails –– feels tailored to your buyers.
The Final Boss Fight is with your own KPIs. To master ABM, you must set aside legacy metrics and embrace account-based measurement.
