Deliver highly personalized content experiences that boost website visitor engagement and drive conversions
73% of B2B buyers today say they want a personalized, B2C-like customer experience, and B2B marketers rate conversion lift as the top measure of personalization success. The challenge for marketers seeking to personalize experiences and drive conversions is that B2B buyers remain anonymous through most of the buying journey, conducting independent research across the internet before ever filling out a form.
With 6sense and Hushly, you can uncover anonymous buying activity, prioritize the best accounts to pursue, engage buying teams across channels, and deliver highly personalized content experiences and recommendations when target accounts visit your website—whether or not they’ve ever filled out a form.
The joint 6sense + Hushly solution has enabled leading financial management software company Sage Intacct to increase lead conversions 122% by offering personalized and relevant content to in-market buyers on the Sage Intacct website.
6sense + Hushly = Better Together
- 6sense uncovers anonymous buying signals on your website and across the B2B web, matches those signals to accounts, and captures the topics they care most about.
- With 6sense and Hushly, you can identify, target, and engage in-market accounts early in the buying journey and convert them to high quality leads when they visit your website.
- Dynamic, always-on segments change as engagement, behavior, or data changes, enabling you to dynamically activate campaigns with ever-changing audiences across any channel.
- Hushly instantly offers personalized and relevant, account-specific content based on 6sense data, providing you with higher content engagement and quality opt-in leads.
- When accounts visit your website, Hushly gets rich account data from 6sense in real time, including firmographics, buying stage predictions, and 6sense segments.
The Power of 6sense & Hushly
Uncover Demand
Uncover accounts that are in-market to buy, whether those accounts are known to you or anonymous, and know what topics they care most about.
Prioritize Accounts & Actions
Identify accounts that meet your ideal customer profile (ICP) and know where they are on the buying journey so you can target the right buyers.
Engage the Entire Buying Team
Orchestrate engagement with the entire buying team across channels to educate, engage, and move them through the funnel.
Convert Website Visitors
Increase conversions by delivering personalized content experiences and recommendations based on deep account insights
