The Dark Funnel is a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access. And this invisible data is great data, the kind that rapidly moves accounts through the sales funnel. It often includes invaluable intel from digital sources such as:
- Industry publications
- Blogs
- Social networks
- Influence outlets
- Product review sites like G2 and TrustRadius
Dive deep into the Dark Funnel with our interactive Ebook here.