Are your marketing and sales teams struggling to make an impact with your current email follow-up program?
In this session, you’ll learn:
- Benefits of using an AI email assistant like 6sense’s Conversational Email
- Tips and tricks for using AI to scale your account follow-up
- How Reltio uses conversational email to create business impact
During this webinar our experts, Chris Dutton, VP, Marketing Operations and Demand Generation at 6sense, and Michael Brown, Head of Global Business Development at Reltio, share the why and how for using AI to scale your account follow-up.
Lessons from Reltio
Getting started. Michael’s advice for those new to AI conversational email is simple: Start small with a use case that works for you and A/B test it. “You can’t think about this as one and done,” Michael said. “You start with one play. Learn from it. We’re getting smarter about how to leverage the technology.”
Treat It Like a Valued Helper, Not a Total Replacement. The team has started using an AI email writer to test and modify email copy, using the 80/20 rule: The AI writer does about 80% of the work, and the BDR does the other 20%. “It’s awesome. It’s not you versus AI email writer. It’s you and the AI. It’s a collaborative approach,” he says.
Free Your People for More Meaningful Work. The AI email assistant is effective, Michael reports. Reltio’s email open rate averages 28%. By letting AI artfully handle mundane tasks, BDRs can concentrate on the high-value touches that drive engagements. It also lessens the distractions that can eat into a BDR’s workday.
