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Rethinking the Role of Sales in the Age of the Empowered Buyer

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6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Listen to the webinar to find out!

In this webinar, 6sense Head of Research & Thought Leadership, Kerry Cunningham, and HubSpot’s former SVP of Revenue Operations, Sid Kumar, discuss:

  • The changing role of sales as buyers take control of their journey
  • Ways to identify and engage with accounts before they contact you
  • HubSpot’s approach to delivering value at any stage of the customer journey
  • Leveraging content and communities to influence buyers

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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