6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Listen to the webinar to find out!
In this webinar, 6sense Head of Research & Thought Leadership, Kerry Cunningham, and HubSpot’s former SVP of Revenue Operations, Sid Kumar, discuss:
- The changing role of sales as buyers take control of their journey
- Ways to identify and engage with accounts before they contact you
- HubSpot’s approach to delivering value at any stage of the customer journey
- Leveraging content and communities to influence buyers