Kerry Cunningham, renowned former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, reveals what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge.
Here’s a taste:
- Nearly 80% of B2B buyers already know their requirements (and often the vendor they’re going to choose) before ever they contact you
- If you’re not the first vendor a prospect contacts, you have a 16% chance of winning the deal
- Over 80% of deals are won or lost before providers know they even exist
