Morningstar, a well-known provider of independent data, transformed their demand generation strategy by implementing 6sense. By putting 6sense at the center of its demand generation engine, Morningstar racked up quick wins and took its pipeline numbers to new heights.
Key Takeaways:
- Using predictive insights and AI, Morningstar shifted from brand-focused messaging to a more customer-centric approach, resulting in increased pipeline and revenue.
- Using 6sense resulted in improved cost efficiency, with a 50% reduction to opportunity-related costs.
- As a result of using 6sense, Morningstar saw higher engagement rates, with a click-through rate of 0.48% compared to the industry benchmark of 0.3%, showcasing the effectiveness of personalized and targeted campaigns.
