FARO Technologies, a global leader in 3D measurement imaging solutions, transformed its marketing organization and revamped its martech stack to align with an ABX model.
Dive into the strategies and tactics that manufacturer, FARO, took in order to drive revenue at-scale. Leveraging insights, the team was able to increase sales velocity and reduce costs.
Their shift in strategy resulted in a 7x increase in demand conversion, 50% faster sales velocity, 5x rise in ROI, and winning Forrester’s Return on Integration award.