Customer Story Category: Sales

Before 6sense — and before adopting an account engagement strategy — Sage applied similar sales and marketing tactics to both their small and medium business segments.

PTC was looking for a solution that combined account-intent programs with AI platforms to deliver a customer-centric digital experience.

MX’s sales and marketing teams needed to find the right end-to-end account-based marketing (ABM) solution for their needs.

By moving from a marketing-qualified lead (MQL) approach to a marketing-qualified account (MQA) strategy supported by 6sense’s data, Ingeniux saw dramatic results.

With such a competitive market, Sumo Logic knew one of its key differentiators would be aligning its sales and marketing forces. 

Cumulus Networks was already on board with ABM, but they were reliant on traditional ABM methods like static target account lists and marketing-qualified leads (MQL).

Once Aprimo saw firsthand how significantly 6sense data impacted its marketing efforts, the company fully committed the solution, opting to unify the entire revenue team.

With 6sense’s predictive insights, Auth0 is executing an end-to-end ABM program around their target account list and sourcing net-new opportunities for sales.

Since deployment of the 6sense platform, the OSV team has been on an accelerated journey to success, and they’re not stopping anytime soon!

The Tipalti sales development representative (SDR) team jumped right in with 6sense, leveraging data and insights on a day-to-day basis to map out their actions.

Their first step was using 6sense to gain insight into where accounts were in the buying cycle and what personas were involved.