Customer Story Category: Operations

Ashleigh Ford, Trend Micro Director of Marketing Operations, shares the secrets to her 6sense success alongside Heather Foeh, 6sense Sr. Director of Customer Marketing.

Zywave, a provider of software for insurance agencies, has long been an innovator in the insurance technology space. But in 2022, Zywave leaders identified a creaky internal blocker that could have weakened their commanding position: a 25-year-old customer database.

Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience. 

A company shift to include a software-as-a-service model required a seismic change in the way marketing and sales approached its work.

During a marketing rebrand and relaunch, STANLEY Security revisited its martech stack.

After 34 years, Trend Micro had weathered its fair share of changes. But primarily motivated by changes due to COVID, the company made some major shake-ups to its marketing plans and processes.

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how to align your sales and marketing teams around rich AI-driven account insights.

Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its ability to identify, connect with, and pursue new business.

Qlik, an end-to-end data management and analytics platform, was looking to move to an account-based marketing (ABM) approach.

PTC was looking for a solution that combined account-intent programs with AI platforms to deliver a customer-centric digital experience.

Their first step was using 6sense to gain insight into where accounts were in the buying cycle and what personas were involved.

Armed with data at their fingertips, the Trend Micro marketing team looked at their market, campaigns, and messaging in a new light.