Customer Story Category: Marketing

Since deployment of the 6sense platform, the OSV team has been on an accelerated journey to success, and they’re not stopping anytime soon!

Their first step was using 6sense to gain insight into where accounts were in the buying cycle and what personas were involved.

In this session, you’ll learn how to scale 6sense, best practices in enabling users, and the Tipalti playbook for taking the guesswork out of prospecting.

Hear key takeaways from ServiceMax about marketing and sales alignment - specifically around account selection, automation, advertising across regions, and gifting, as well as results from the campaign that drove $2M in pipeline

Learn how SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X.

6sense helped BluJay Solutions bridge the gap between its sales and marketing teams.

Leading financial software provider Sage Intacct wanted to implement an account-based marketing (ABM) strategy.

Account selection and fueling the pipeline acceleration playbook were the main goals when Aprimo implemented 6sense.