Before 6sense, Acronis faced capacity issues where there were more leads than sales could process.
Gaidar said 6sense has driven, on average, a 15-20% increase in sales efficiency. He said 6sense functions as a Salesforce plug-in providing sales team members a one-stop-shop for customer data.
Acronis has a list within Salesforce powered by 6sense data that sorts accounts by intent and other priorities. Sales team members can gather information about a lead before they make calls.
Now, Acronis’ capacity issues are a thing of the past, and can better engage with leads using 6sense.