Happy Valentine’s Day, everybody! Enjoy this break from standard B2B prose as we unleash our quill pens, toss a Barry White cassette into the tape deck, and wax poetic about the virtues of better B2B selling.
Once, a company, shy and keen,
sought a prospect yet unseen.
With intent data as their guide,
and 6sense there by their side,
They embarked upon a quest,
to win their prospect’s interest best.
The data points, they all were plotted
And into an ICP, the prospect slotted.
Through the web of desires, needs, and dreams,
They crafted a most precise marketing scheme.
With every click, search, and scroll,
They pieced together the prospect’s soul
And learned of desires unspoken, of needs yet met,
And discovered the perfect message that would set
Their prospect’s heart aflutter, and make them leap
Into the arms of commitment, deep.
With a tailored approach, refined and rare,
They sent a bouquet of content, delivered with care.
Emails like sonnets, ads like serenades,
Crafted to educate and to persuade.
Then the moment arrived, that moment of fate,
A targeted campaign, neither early nor late,
A declaration of value, so bold and so bright,
Crafted to captivate and to spark delight.
The prospect, once aloof, now turned their gaze,
Amazed at the suitor who knew all their ways.
With intent data’s magic and campaigns so right,
They won the prospect’s heart, to both their delights.
From secret admirer to cherished partner, the journey was made,
With intent data and personalization leading the crusade.
So here’s to the lovers caught up in marketing’s dance:
May you find the right match by giving data a chance
And join hands with prospects in partnerships so sublime
And woo them with the right messages, delivered at the right time.
