Not long ago, I made a promise to our investors, customers, partners, and industry: 6sense will build and deliver the next generation B2B go-to-market platform that powers the RevTech revolution.
This wouldn’t just be another piece of cool tech, but the foundation for B2B revenue insights and orchestration, no matter the data source or execution channel.
It was a bold statement – based on an even bolder vision – but one I believed 6sense could pull off because of the investments we’ve made in the platform, data, and our team over the past seven years.
But most importantly, I felt I could make that statement because of our passionate, loyal customers who are all in on helping us usher in the RevTech revolution.
I said this then, and I’ll repeat it now: My belief and vision aren’t enough. We’ve got to prove our commitment. We’ve got to execute and continue to deliver real value for our customers.
That’s why I’m thrilled to announce the acquisition of Slintel – a pioneer in technographic data, buyer and market insights, and modern business contact data. This will further strengthen the data available within the 6sense Account Engagement Platform.
This combined solution delivers the most comprehensive B2B buyer intelligence and AI-powered insights available in the market
The Value of Combined Forces
The 6sense platform already helps revenue teams to plan and forecast revenue, uncover anonymous buying behavior, prioritize and engage accounts, and measure account-based go-to-market results. The acquisition of Slintel adds rich market insights, technographics, purchase readiness, and modern business contact data right into the 6sense platform to enable more relevant, personalized, and timely campaigns and outreach.
On the heels of announcing our recent acquisition of Fortella as well as 114% year-over-year growth, the addition of Slintel advances the promise of the RevTech Revolution by adding additional AI-powered data and insights to help B2B teams achieve predictable revenue growth.
Why Slintel?
Over the past 12 months, we’ve evaluated more than 40 companies to bring into the 6sense family. We selected only two: Fortella and Slintel. From day one of this process, our focus was finding exactly the right fit for our company, culture, and customers — and technology that aligns with where we see the market going.
So, let me share a few reasons why Slintel was the right choice for 6sense:
The Product
When thinking about extending the capabilities of the 6sense Platform, our philosophy is to seek companies that add competitive differentiation, maintain high customer satisfaction, and deliver superior customer value.
Slintel checks all of these boxes. What makes Slintel’s approach unique is how it captures and delivers data to customers, resulting in superior levels of data coverage, accuracy, and diversity. The combination of Slintel’s data intelligence with 6sense’s industry-leading insights and orchestration capabilities will deliver better outcomes, faster time to value, and a greater return on investment.
Leadership & Culture
As we met and got to know Slintel’s leadership team, it was quickly apparent they share the same beliefs, principals, vision, and passion that have been core to our mission at 6sense.
Like 6sense’s employees, co-founder and CEO, Deepak Anchala and his team have an insatiable curiosity and appetite for learning, which have been instrumental in building a customer-first team that drives incredible growth and customer loyalty.
I couldn’t be more excited to add Deepak and his entire team to the rapidly-growing 6sense family.
Shared Vision
Like 6sense, Slintel’s vision is to help buyers and sellers connect in meaningful ways that deliver the best fit and long-term value.
Slintel’s mission is to improve transparency and trust within the B2B ecosystem and help revenue teams uncover active buyers within target markets. This perfectly aligns with our long-stated mission of enabling businesses to generate predictable revenue growth.
I have no doubt that together, we’ll deliver the most complete B2B revenue generation platform available in the market.
Execution
As we all know, vision is easy but execution is hard. Slintel has a proven track record of executing against an aggressive vision of delivering value and transforming the B2B market.
Slintel’s 400% year-over-year growth demonstrates the company’s ability to deliver and the world-class quality of customer satisfaction it maintains. We’re eager to combine our learnings and further accelerate our joint success.
Another Step Toward the Promise
I can’t wait for our customers to experience the combination of 6sense and Slintel.
For marketers, this means reaching new audiences in fresh and creative ways, based on insights derived from “thematic intent” such as which charitable causes a company supports, new funding information, which of your competitor’s or partner’s products are in use, and so much more.
Armed with these insights, you’ll be able to create hyper-personalized messages and campaigns that break through the noise. And the best part? You can have confidence your message will reach its intended audience because you’ve got access to the most accurate, verified contact data available.
For sellers, Slintel’s technographic insights and renewal predictions are a game changer. Understanding your prospect’s pain points, preferences and needs better than your competition is key to not just finding opportunities and closing deals, but building successful long-term relationships.
When I was a seller, I would’ve killed for a list of buyers that had upcoming renewals with the competition. Imagine creating your next pitch specifically catered and perfectly timed to your competitor’s contract coming up for renewal. Well, you don’t have to imagine it, because that’s exactly what you’ll be able to do with 6sense and Slintel. And that’s only the beginning.
It’s an exciting time for our industry, our customers, and for all of us here at 6sense. The RevTech Revolution is real, and today’s announcement takes us one step closer to a bright, bold, customer-first future.
