What’s the most important responsibility for B2B marketers right now?
It’s not driving brand awareness — only 7% of the 120 marketing leaders we surveyed said that was still their top priority.
Nope, over two-thirds said driving revenue is the core of their job. Pipeline, bookings, and client renewals aren’t just the territory of sales anymore.
So what does that mean for you?
We collected the survey insights and knowledge into a free ebook: The State of B2B Marketing: Lessons and Insights From Today’s Top-Performing B2B Marketers.
What to Change
If driving revenue is at the heart of B2B marketing, it means rethinking:
- How your marketing success is measured
- Which GTM strategies you should use
- What to include in your martech stack
Our survey gave us data on what marketers are doing to address those topics and more, from marketers’ biggest challenges to how much pipeline marketing is responsible for.
The State of B2B Marketing details what other companies and marketing professionals are wrestling with, and the best answers they have found.
How They Do It
Zoom in on the top-performing marketers to find answers these questions and more:
- How do marketers producing 7x ROI describe their job?
- What’s in their tech stack?
- Which techniques and tools do they find most useful?
Learn their secrets and join them at the top.
