Happy Valentine’s Day, everybody! Enjoy this break from standard B2B prose as we unleash our quill pens, toss a Barry White cassette into the tape deck, and wax poetic about the virtues of better B2B selling.
For too many years have I toiled
With failed sales and marketing campaigns
At every turn bad data has foiled
My grandest plans, leaving nothing but pains
“Why are my emails bouncing?” I ask of my data provider
Seeking even the tiniest glimmer of hope
My question goes unanswered, like I’m an outsider
And so I sit here like a B2B dope
But suddenly, a shining light does emerge
A data provider sent from up above
That doesn’t see accuracy and customer service as a splurge
Their data fits just like a glove
Intelligent insights about my most important buyers?
A company that treats me as an equal?
No more out-and-out disastrous fires!
What could they have in store for a sequel?
Now all of my campaigns are infused
With intelligence that illuminates a funnel once dark
Ad spend, email nurtures, social posts — no longer confused
They delight and always hit the mark
I uncover buying activity that was once a mystery:
The pages they visit, the products they love
Mistimed outreach, off-target messaging, that’s now history
Buyers flock and no longer require a shove
My CMO sings my praise
The pipeline has never been more full
This year I might even get a raise!
Sales reports, “these leads are quite a handful.”
They’ve never had more insights at their fingertips
In any deal they know who’s the main decider
The competition they always eclipse
And so I say to you, my beloved provider:
The contact data you provide
Never has me questioning your accuracy
You leave me filled with pride
Anyone who doubts you, I would question their mental capacity
Even though you’ve never pushed
For a renewal when the decision is only mine
With a hidden clause I’ve never been ambushed,
Again I’m ready to sign on the bottom line!
