When it comes to B2B sales, the key to success is getting your foot in the door. And one of the best ways to do that is through creative LinkedIn outreach. When done right, it can open up a world of opportunities.
But crafting the perfect message can be a challenge. Here are some of our favorite LinkedIn outreach strategies to make sure you stand out from the competition.
LinkedIn Outreach Strategies That Work in 2022
1. Automate Your Outreach with Tools
Reaching out to hundreds of prospects manually is just not practical. That’s why you should leverage automated LinkedIn outreach tools to speed up your process and reach a much larger prospect group without sacrificing personalization.
Some of the best automated LinkedIn outreach tools include Salesflow, Zopto, Expandi, LinkedIn Sales Navigator, and We-Connect.
2. Find Common Ground
Your prospects’ LinkedIn profiles are full of valuable information – from their current job title to their work history to their volunteer experience. Take the time to read through these profiles and find something that resonates with you both. If they’re active on LinkedIn, take note of what they’re talking about and use it to create a personalized message.
3. Ask for a Warm Introduction
If you have mutual connections with your prospects, don’t be afraid to ask them for an introduction. This not only gives you an “in,” but it also helps build trust and establish a connection with your prospect before you even start talking.
4. Keep It Short and Sweet
When it comes to LinkedIn outreach, shorter is sweeter. Treat it more like instant messaging than cold emailing. Avoid long paragraphs and focus on getting your point across quickly and with warmth.
5. Connect First, Sell Second
When crafting your outreach messages, focus on building relationships first and selling second. If you come off as too salesy, your message is likely to be ignored.
6. Create a Conversation
End your message with a question to create a conversation and induce a reply. Talk about their likes and dislikes, their experiences, or a potential problem you’re facing. People enjoy sharing their knowledge and experiences, so this is a great way to get them talking.
7. Follow Up
Don’t be afraid to follow up if you don’t get a reply. You can remind them of the conversation you started or just check in and see if they’re available to chat.
LinkedIn outreach can be a powerful tool for B2B sales reps. By following the tips and tricks outlined in this guide, you’ll be able to craft the perfect message and increase your chances of success. Good luck!
5 LinkedIn Outreach Templates to Get You Responses in 2022
#1 The Value Proposition Template
Hey {first name},
I noticed that you were responsible for handling {role(s)/responsibilities of prospect} at {company name} as its {job title}.
I work with people in similar positions at {company 1 that’s a customer in the same space} and {company 2 that’s a customer in the same space} to solve for {value that product/service provides}.
Curious to know if this is something that interests you. Let me know if you’d like to connect to discuss this further sometime!
P.S: I was also pleasantly surprised to find that we both went to {school’s name}. {Insert inside joke/common thing they’d recognize like “Go Boilermakers!” here}
#2 The Compliment Template
Hey {first name},
I’m not going to lie—you fit right into our product’s ICP, but I don’t want to be a person that spams you with a sales pitch from the get-go.
The real reason I sent this connection request is that I read your last post around {insert post subject here} and couldn’t agree more about {the specific point they made}.
I’d be really happy if we could keep in touch on LinkedIn. I work for {insert your company name here} ({link out to your company website URL if you need}), and it looks like you might have a use for our product.
If something works out in the future, I’ll embrace it. If not, that’s completely fine, I’m just happy you’re in my network.
Have a great day!
#3 The Common Group Template
Hey {first name},
I’ve been following your thread on {LinkedIn group name} and found your insights on {something they commented on the group} really interesting.
I’m {your name} from {your company name}. I’ve been a part of {LinkedIn group name} and have been wanting to reach out to you for quite a while now.
I have a few insights to share with you regarding {the topic they commented on} and was hoping to get a chance to discuss them with you to hear your opinions on the same.
Are you open to getting on a call with me sometime this week?
#4 The Free Trial Template
Hi {first name},
Hope you’ve been having a fantastic {day of the week}.
Is {their company name} having trouble with {their pain point} at the moment? I’d be glad to offer you a free trial of {your product} to help you out if that’s the case. It’s a {description of your product}.
Here’s the link you can use to sign up for the free trial: {link to your website}
Let me know what you think about our product!
Regards,
{Your name}
#5 The Good-old Simple Outreach
Hey {first name},
Hope this message finds you well.
I {saw that we’re in the same industry / saw that we have a mutual connection / saw your comments on {LinkedIn user name}’s post, and was looking for an opportunity to get to know more about you and your industry. Would love to connect later this week.
Let me know if you’re interested.
FAQs
1. How do I send an outreach message on LinkedIn the right way?
There are a number of ways you can send effective outreach messages on LinkedIn. Some of them include:
- Keeping it relevant to your prospect
- Finding commonalities between you and your prospect
- Keeping it short and easy to read
- Making use of trending content to catch their interest
2. How do I improve my outreach on LinkedIn?
I’d recommend the following tips to improve your outreach on Linkedin:
- Provide social proof with your outreach
- Give your prospect something valuable for free
- Personalize your outreach message
- Use LinkedIn outreach automation tools
- Follow up adequately
3. How do I reach out to leads on LinkedIn? / How do I do cold outreach on LinkedIn?
If you aren’t connected with your leads, you won’t be able to message them on LinkedIn unless you’re using LinkedIn premium. Even as a premium user, you might still not be able to message them if their settings are adjusted to deny messages from non-connections.
However, 6sense’s Chrome extension can help you overcome all these obstacles for free. Download our Chrome extension to gain access to the contact information (email address and phone number) of the LinkedIn profiles of your choice. It’s the easiest, quickest way to reach out to your leads on LinkedIn.
Hyper-personalize your LinkedIn Outreach!
A buying intent-powered sales intelligence tool like Revenue AI for Sales will help you create inch-perfect LinkedIn outreach messages by equipping you with all you ever need to know about your target decision-makers. From the technology stacks they use to psychographic data that’ll help you address all their pain points and everything in between, you can devise hyper-personalized messaging that turns nos into yeses.
You can also check out this super insightful LinkedIn prospecting guide to help scale your outreach process and boost your win rates.
I hope this article helped give you some idea about how you can create impactful messaging for your LinkedIn outreach. Here’s to starting the new year and new conversations with a bang!
