Throughout the entire customer journey, there are numerous opportunities for conversion, including:
- Qualification & Prospecting
- Multi-threading
- Upsell and Cross-Sell
The best organizations track their conversion rates, measure them against benchmarks, and seek to improve them over time.
6sense Revenue AI for Sales delivers countless opportunities for improving your conversion rates. Let’s look at how.
Prospecting and Qualification
Sellers spend 72% of their time not selling. And a lot of that time is devoted to prospecting.
6sense Revenue AI for Sales flips that equation.
Instead of forcing sellers to crawl through LinkedIn or dial through a company directory, 6sense presents them with dashboards of accounts that are actively researching products and solutions like yours.
No more wasting time working static account lists or cold calling uninterested accounts. 6sense makes B2B prospecting and lead qualification a breeze.
Multi-Threading
The more members of the buying team your sellers can engage with, the better chance they have of winning the deal. This is called multi-threading.
Due to the size of the modern buying team, this can be a time-consuming task.
6sense cuts down on the time it takes to identify key stakeholders and reveals which personas are engaged and what they care about most.
6sense quickly reveals a complete picture of buyer team engagement so sellers can strategically use outreach to fill gaps.
More engagement leads to better conversion rates.
Upselling and Cross-Selling
It’s cheaper and easier to sell more to existing customers.
But it still takes time and legwork to find the right opportunities for upselling or cross-selling.
6sense reveals when your customers are taking key actions that indicate interest in additional products and services.
That activity includes:
- Visiting your website
- Reading your content
- Searching on the wider web
- Reading about your competitors
- Reading third-party review sites
Uncovering all this intelligence reveals buying intent and can help your sellers understand which customers are ripe for an expanded relationship.
Organizations that want to target the most efficient revenue sources will set aggressive upsell and cross-sell targets, and 6sense boosts those conversion rates.
Conclusion
Improving your sales conversion rates has an exponential effect on the bottom line. By reducing the cost of doing business and increasing your win rate, 6sense Revenue AI for Sales delivers positive impacts across the entire sales cycle. A Total Economic Impact (TEI) study by Forrester found the potential for a 454% ROI over three years with 6sense.
