Last year, we asked B2B CMOs about their compensation, surveying hundreds of people in those roles to reveal trends.
This year, we decided to give you a broader view, expanding our outreach to B2B marketers of all levels to deliver a comprehensive analysis of what’s happening across the industry.
And the results delivered some useful (and juicy!) information to share, like…
The Impact of Remote Work
Where is Everybody?
For all the talk of “return to office,” our respondents were split across remote (35%), in-person (20%), and hybrid (45%) work arrangements.
Does Remote Working Cost You Money?
That’s a tricky one to answer. At first glance, it looks like remote workers took a pay cut, but when we controlled for a handful of variables, that wasn’t necessarily the case. You’ll want to look at the full report for the story.
Gender Pay Equity: Is it a Barbie World After All?
There’s no difference between men and women in both (a) likelihood to be in senior roles, and (b) compensation across levels. This, frankly, is a surprise — and something we intend to interrogate further.
More Factors That Influence Salary
In the full report, you’ll also learn:
- How much can a master’s degree bump up salary?
- Which job titles have the greatest compensation satisfaction
- Which industry offers the best compensation to B2B marketers
- Which area of marketing reaps the largest payouts
- What compensation increase would convince marketers to leave their current positions
