Conversational Email, 6sense’s AI-powered email assistant, just got even better thanks to two updates:
- Full integration with HubSpot CRM, giving users the ability to fully sync data and activities between the two platforms
- The introduction of bounce analytics, revealing more detailed insights into why emails bounce.
Why It Matters
Conversational Email is revolutionizing the way sellers and marketers connect with buyers. Thanks to the power of AI, these teams are seeing skyrocketing productivity, stronger personalization, and increased pipeline generation.
Some of the impressive results our customers are seeing with Conversational Email include:
- Marathon Health sourced $4.5 million in pipeline in two months
- Custom Truck Source One saved over 700 hours of work
- Harri generated $12 million in sourced pipeline and $3 million in closed deals in one quarter
HubSpot CRM Integration
Let’s take a closer look at each feature and how they will improve go-to-market motions.
HubSpot CRM users can now automate contact enrollment from their CRM into Conversational Email campaigns. The AI email assistant’s email conversations will be automatically synced between the two platforms, ensuring you have complete visibility into the activity between your teams and your buyers.
HubSpot CRM users will unlock a new level of personalization and engagement with this update.
Automatic contact enrollment into personalized Conversational Email campaigns means these contacts will start receiving emails specific to their needs and interests — increasing the likelihood of engagement.
Syncing of these conversations back to HubSpot ensures sellers maintain full visibility into their buyers’ activities and allows sellers to understand the latest happenings at an account.
Bounce Analytics
Users responsible for managing email campaigns need to know more than just how many emails bounced; they need to know why they bounced. Without access to that information there’s little hope of remedying any problems.
Conversational Email now gives users the ability to dive even deeper into their bounce numbers to discover why a particular email wasn’t delivered. Reasons for non-delivery include:
- Unknown user
- Mailbox full
- Marked as spam
- Blocked by security filter
- Message too large
- Technical issues on receiving end
“With the addition of bounce analytics, users can take appropriate actions to protect their domain reputation by knowing if the bounces are temporary, such as a full inbox, or more permanent issues, such as an invalid email address,” says Courtney Smith, Sr. Manager of Product Marketing at 6sense.
Conclusion
This new set of features in Conversational Email is a massive win for HubSpot CRM users and those looking for deeper performance analytics.
HubSpot users can now leverage 6sense’s unparalleled buyer insights to personalize their email at scale and stand out in their buyers’ inbox.
Interested in learning more about how Conversational Email can transform your email strategy? Schedule a demo here.
