Here are two stats that might make more than a few CFOs tailspin into an anxiety attack:
- On average, SaaS companies spend over $50 million each year on their tech stacks
- The average number of applications a SaaS company uses sits at nearly 300
Sales and marketing technologies account for a significant portion of that spending. Consider all the functionality that sellers and marketers need:
- Email capabilities
- Content management
- Website management
- Prospect and customer data management (CRMs)
- Revenue and pipeline forecasting
- Training and coaching
- and plenty more
Many of these technologies have overlapping features/capabilities that can lead to overspending on duplicate functions. Not to mention lost efficiency due to mismatched data between various systems, and ever-increasing resource drain to maintain multiple systems.
The effort and person-hours associated with evaluating, onboarding, optimizing, and replacing these technologies represents a serious time investment that stretches across an entire organization. Looking for ways to minimize those ever-growing costs is enough to keep any CFO up at night.
Thankfully, there are SaaS platforms that can powerfully solve many challenges revenue teams face while also lessening the investment and maintenance burden across the entire tech stack.
The 6sense Revenue AI™ platform streamlines your sales and marketing tech stack by enhancing data across multiple systems, improving workflows, and automating tedious (and costly) manual tasks.
Let’s look at how it works to save time and money.
The Streamlined Marketing Tech Stack
6sense Revenue AI™ for Marketing streamlines operations by consolidating the many disparate applications needed to educate and engage potential customers. It syncs data between your critical revenue platforms while infusing them with more intelligence about the accounts and buyers your marketers are targeting with their campaigns.
Its features include:
- Powerful integrations with solutions like Drift, HubSpot, and Marketo to increase the impact of those investments
- An AI-powered Conversational Email capability that sends personalized emails at scale and ensures prospects receive tailored communication and opportunities don’t fall through the cracks.
- Data enrichment and acquisition capabilities that funnel 6sense’s industry-leading account intelligence into your revenue team’s critical systems to remove manual workloads, improve campaign performance, and generate more pipeline.
CFOs often keep a sharp eye trained toward marketing, lest their budgets spiral out of control. The technology they use (or don’t use even though they’re paying for it) can represent a large part of wasted spend. 6sense helps get all those marketing tools providing positive ROI.
The Streamlined Sales Tech Stack
Because sellers are involved across the entire buying journey — from BDRs prospecting to account executives securing a signature and working on upsells — there are lots of waysthat tech stacks become bloated or inefficient.
6sense Revenue AI™ for Sales enhances the seller’s tech stack through:
- Prioritization: A majority of a seller’s day is spent not selling. A lot of that time is spent surfing through multiple platforms to figure out their next move. 6sense surfaces the hottest accounts and buyers, making the quickest path to revenue obvious.
- Multi-threading: Sellers close more deals when they effectively multi-thread. 6sense makes it easy by identifying key stakeholders. This makes more actionable information available in one platform, removing the need to go hunting in different technologies.
- Deeper Account Intelligence: Sellers that are armed with information like an account’s buying stage, the products they’re interested in, and the competition they’re researching are in a better position. This improves the performance of platforms like Salesforce and the user experience.
Sales is the lifeblood of any organization, so it’s tempting to throw as much technology as possible at it. But that doesn’t always lead to results. 6sense helps cut through the technological clutter with smarter insights and intelligence.
Conclusion
CFOs must keep an eye on their organization’s tech stack — it can quickly become unwieldly and costly. Finding ways to streamline your numerous platforms is a great way to boost productivity, enhance productivity, and increase ROI.
6sense is uniquely positioned to help you see more value across your tech stack by delivering deeper insights and helping prioritize sales and marketing activities.
