Join Kory Geyer, VP of Revenue Operations at 6sense as he shares how to build a true account-based pipeline model that creates the foundation for a seamless process across your entire revenue team, enabling your organization to deliver predictable revenue growth.
He’ll discuss how to leverage your RevTech stack to qualify accounts at the right time, optimize the handoff of accounts and insights to sales, and have a single, unified process to work accounts — all leading to more won deals.
This session is filled with real-life examples, processes, and templates for you to take back to your organization.
Join to learn more about:
- How to transition from a lead-based to an account-based model
- What exactly makes up a qualified account
- Account-based model metrics
- Categorizing and managing your ICP accounts
- How to keep your territories fresh using intent and predictive data
- Dashboards to measure performance & stay aligned
