The best gadget in any spy’s toolbox? The x-ray glasses.
Instead of staring at a brick wall outside of the villain’s lair, x-ray glasses let our hero see where all the henchmen are, the deadly laser traps that await, and where the stolen nuclear codes are stored.
Account executives (sellers focused on closing deals, not BDRs on the hunt for leads) might not have the same stakes that James Bond does — although when your quota is in danger of not being hit it can certainly feel that way! — they do have access to world-class tools that provide a shortcut for their mission.
6sense might not have been cooked up in a secret laboratory, but it does empower account executives with x-ray powers like:
- Alerting — in real-time — AEs about the activities and interactions of their accounts
- Surfacing the buyers showing the most buying intent
- Recommending next steps to take with accounts, and
- Revealing the topics, products, and solutions buyers are most interested in
This high-tech gadget leads to fewer wasted hours, stronger relationships with buyers, and better win rates. (Which, of course, will help AEs save the day for their revenue teams!) Let’s peek under the hood.
Cut Through the Clutter with Alerts and Prioritization Dashboards
An account executive s who doesn’t have 6sense is like a spy who’s deep in the archives of the enemy’s headquarters … but has no clue where to find the one top-secret document they need.
A simple pair of x-ray specs can help that agent pinpoint the secret schematics, just like 6sense helps account execs uncover the right buyers and accounts.
A seller who logs into 6sense Revenue AI for Sales™ is greeted with a dashboard chock-full of the most important information they need, like:
- Their accounts showing the most signs of being in-market and ready to engage
- The account’s buying stage
- Recommended actions to take with those buyers and accounts
Using 6sense gives accounts executives a crystal-clear picture of where they should focus their time because it will yield the best results.
Oh, and because every spy movie quartermaster always has another trick up their sleeve: sellers can receive these insights as alerts to their email or Slack, providing another way to streamline their day-to-day operations.
Know Exactly What the Buyer Wants to Hear
X-ray glasses aren’t necessarily a mind-reading device, but they’re close. And that’s similar to 6sense’s ability to give account executives deep insights about their accounts and buyers.
Roughly 70% of the buying journey is done anonymously. By the time a buyer raises their hand or engages with sales they’ve already done a ton of research far from the eyes of your marketing and sales teams. Without a peek into those anonymous activities, an account executive is practically guessing when they first engage a prospect.
6sense removes this shroud of secrecy — otherwise known as the Dark Funnel™ — through an x-ray view of that first 70% of the buying journey.
Account executives using 6sense will uncover:
- The pages on your website their buyers visit
- The content they read
- The campaigns they engage with
- The keywords and topics they search across the internet
Arming account executives with this intelligence is like telling a spy exactly where their target will be, what they’ll be wearing, and what they want to hear. With this intel at their fingertips, they can engage at the perfect moment of the buying journey with the exact messaging that will resonate.
Conclusion
X-ray glasses might be the stuff of spy movies, but account executives looking to cut through the noise and uncover their mission- critical information actually do have the tools they need.
6sense highlights the buyers and accounts interested in hearing from an account executive. The platform makes it easy to deliver personalized messaging that’s sure to resonate. These super-powered insights lead to stronger engagement and more wins for the good guys.
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