6sense has rolled out several updates that drive toward one goal: providing 6sense users with more accurate and deeper intelligence about accounts that are a strong fit for their business.
Through enhanced features this update delivers 6sense users:
- The ability to create, launch, and manage LinkedIn ad campaigns within 6sense’s advertising platform
- The first platform in the industry to leverage IPv6 for better account identification
- A huge boost in intent sources and signals for EMEA
- The integration of Gartner Data Markets intelligence into 6sense intent signals
Let’s take a brief look at each of these updates and what it means for 6sense customers.
6sense Campaign Management for LinkedIn
What Is It?
6sense users can now create, launch, and manage their LinkedIn campaigns all within the 6sense platform.
Why It Matters
This update makes it easy to test the reach and predict the outcome of campaigns based on your budget, goal, and spending parameters. This makes it much faster and simpler to maximize the impact of your campaign budgets.
Managing LinkedIn campaigns through 6sense also saves demand gen teams from having to switch between multiple ad platforms when activating campaigns and monitoring results. You can do it all, quickly, within 6sense.
Industry-First IPv6 Account Matching
What Is It?
IPv4 has been the standard IP address protocol for decades. But this format offers a limited number of addresses to track (4.3 billion roughly), meaning that the number of internet-connected devices is outpacing its capability. IPv6 can track an exponentially greater number of addresses (340 trillion trillion trillion).
Why It Matters
Using IP addresses for account matching is critical as we move toward a cookieless future. 6sense has always used IP addresses as a primary identifier for account matching, and leveraging IPv6 as part of that identification process ensures even greater accuracy.
IPv6 also offers stronger security and privacy measures. Read more about this update here.
Worldwide Data Expansion
What Is It?
6sense has expanded the number of global B2B data sources it uses to uncover critical buying intelligence.
Why It Matters
Emerging markets represent an enormous opportunity for any business. Capturing the intent signals from accounts in those markets is critical for uncovering new opportunities.
The expansion amounts to a:
- 40% increase in EMEA accounts
- 47% increase in North America accounts
- 407% increase in APAC accounts.
This increase will lead to the uncovering of even more intent signals and new opportunities in different markets. Read more about this update here.
Gartner Digital Markets’ Intent Data in 6sense
What Is It?
6sense’s second party intent data capabilities now include Gartner Digital Markets as a data source. Gartner Digital Markets captures intent signals from 100 million business leaders researching software across Capterra, Software Advice, and GetApp.
Why It Matters
With this data integration, 6sense customers will be able to:
- Identify more target accounts, thanks to Gartner Digital Market’s large audience
- Expand dynamic segments with fresh in-market accounts each day
- Correctly time more outbound sales plays thanks to more accurate insights
- Detect customers at risk for churn
Combining 6sense with Gartner Digital Markets insights uncovers even more critical buying intelligence to help your teams through every stage of the buying journey.
Learn More
Current 6sense customers can learn more about these Product Updates — and pretty much anything else 6sense related — by visiting our community RevCity.
If you’re just checking us out, book a demo for a complete run-through.
