AI Writer is a brand-new feature within 6sense’s AI email assistant platform that revolutionizes the way your teams create and send emails to generate high-quality pipeline.
Instead of spending several minutes — or sometimes, far more than that — trying to craft emails for different audiences, members of your marketing and sales teams can generate them in seconds using this AI writing assistant.
And unlike most marketing automation tools, AI Writer isn’t limited to minor customizations of canned templates.
It learns:
- Your value messaging
- The pain points of your buyer personas, and
- The specifics of accounts
And then uses that information to produce personalized, engaging messages at scale to start conversations and drive action.
By leveraging AI Writer, your team can quickly generate:
- Post-event follow-up emails
- Multi-sequence cadences
- Personalized outreach for specific prospects
- New template prompts to share with their team
AI Writer empowers everyone within the revenue team to create engaging, personalized emails.
Using the power of AI for email writing leads to:
- Less time wasted on manual tasks
- Personalized engagement, at scale
- More relevant messaging for your audience
- Higher response rates
- More qualified pipeline
Let’s dive into the features and explore how AI Writer can take your email marketing to the next level.
Get Consistently Great Results With Templates
Getting the right results from any AI tool requires a well thought-out brief (or “prompt” as they’re also known), that tells the AI what you’re trying to accomplish. But as AI tool users know, it often takes some trial-and-error to get a good result.
To make it quicker and easier for new users to get started, 6sense’s AI Writer gives you templates for common use-cases and the power to build a library of briefs that generate great results.
Pre-Written Templates
For teams looking to quickly spin up email campaigns, Conversational Email comes with six template briefs to get you started:
- Conversational nurture: Accelerate accounts with moderate to strong fit through buying stages
- Post-event follow-up: Convert contacts who have attended your webinars and in-person events
- Target re-engage: Revive unresponsive contacts from accounts that are past opportunities
- Conversational screener: Screen contacts from high-intent accounts for interest in meeting
- Content push: Generate demand within accounts by sending tailored content
- Missed engagements: Book a meeting with contacts who have previously engaged with your content
Each of these templates provides a pre-written brief that follows B2B sales and marketing email best practices.
Leveraging these templates will greatly reduce the amount of time you spend drafting your email messaging.
Create Your Own Templates
As you get more comfortable with AI Writer, you can customize briefs to home in on the results you want. Further, you can save the briefs that consistently provide the output you’re looking for. You can also share your saved briefs with other team members to increase efficiency for your whole team.
AI Writer is an iterative tool that gets smarter the more you use it. Constantly building on your briefs to hone in on the messaging you’re seeking will improve your results.
AI Writer Can Learn Your Style
To refine (or “fine tune”) an AI tool means to move beyond the capabilities of the general language model by training the AI of specific facts, themes, and messages that are important to your brand.
AI Writer within Conversational Email from 6sense gives you the ability to upload your most important documentation to educate the AI.
Here are some good examples of content that can help AI Writer hit the mark:
- One-pagers for your products/services
- Customer case studies
- Top-of-funnel ebooks
- Previous email campaigns
- Style guides
The best part about refinement? The AI can absorb a ton of information. The more examples you provide the AI, the better it’ll understand your brand voice.
After you’ve uploaded your materials, you can include references to them within your briefs. Here are some examples:
- “Imagine you are a BDR. Write an outreach email to [Prospect] at [Company] highlighting the top three use cases for [Product]. Include a link to that page on our website as a CTA.”
- “Create a three email nurture sequence for accounts that have not engaged within the past 30 days. Include a link to a different customer case study within each email.”
- “Write a post-event follow up for attendees of our most recent webinar. The audience was Directors of Demand Generation. Use our messaging for this audience.”
Briefs that use internal data reveal the real power of AI Writer. In just seconds you can create entire email sequences that match your brand voice, speak to your specific audience, and provide relevant CTAs.
Leverage 6sense Intent Keywords
AI Writer is even more powerful if you leverage 6sense intelligence in the creation of your emails.
With a connected 6sense instance, you can calibrate your AI Writer tool to use specific intent keywords while creating emails.
When you select one of your intent keywords, AI Writer will focus its copy to reflect the messaging that resonates with audiences associated with those keywords. This further personalizes your outreach and increases the chances of engagement.
Conclusion
AI Writer is a giant leap forward for your email marketing strategy. With the help of this tool, you can quickly generate entire personalized campaigns that resonate with your intended audience.
