According to McKinsey Analytics research estimates, AI is projected to generate $1.4 to $2.6 trillion of value for sales and marketing teams, making it an essential part of any business’ sales strategy.
But which tools should your business be using? Let’s dive in and explore some of the best AI-driven sales enablement tools on the market today.
Better RevOps Forecasts
Clari is a leading revenue operations platform that’s gained popularity for accurately forecasting revenue pipelines and identifying accounts that may be ready to buy.
The platform combines automation and AI to unlock and assess activity data from critical business systems – including CRM, marketing automation, conversations, content management, and e-commerce – to provide actionable insights that help sales reps close more deals.
It also considers historical data about past deals, and looks for companies in your pipeline that have similar profiles and behaviors. This helps you spot the best sales opportunities and predict likely deal value.
Clari was named a leader in revenue operations and intelligence by Forrester Research for its pipeline management, forecasting, and analytics capabilities.
Email Management
Email marketing remains one of the most effective digital marketing channels, generating an average of $42 for every $1 spent, translating to 4,200% ROI. Today, there are more than 4.3 billion email users worldwide, and the number is estimated to hit 4.6 billion (over half of the world’s population) by 2025.
However, with over 300 billion emails sent every day, it is increasingly difficult for sales teams to manage their crowded inboxed and send personal responses.
Saleswhale is an AI-driven email marketing tool that automates the email marketing process to help you nurture accounts and flag those ready to buy. It uses artificial intelligence to identify the most promising leads and sends them targeted content at the right time to increase the chances of conversion.
The platform’s AI lead conversion system also helps you discover neglected pipeline opportunities, empowering you to recover deals that might have otherwise slipped through the cracks.
By automating the email marketing process, Saleswhale frees up your team’s time to focus on other tasks, such as developing relationships with key accounts and closing deals. The platform is designed to work with your existing CRM and marketing automation tools, making it a seamlessly integrated part of your sales enablement strategy.
Saleswhale was recently acquired by 6sense.
Website Personalization
It’s estimated that only 2% of first-time web visitors are ready to buy, which means you need a way to engage with the other 98%. How? By personalizing messages and content to each individual buyer.
A startup company has very different needs than a Fortune 500 business. Many B2B websites try to win over both groups with the same static messaging — and it kills potential deals.
Mutiny is a tool that helps you recognize which accounts are visiting your site and then adjust the content based on buyer persona and firmographics. This enables you to deliver 1:1 personalized messaging that deepens engagement and shows that you can address their specific needs.
AI Chatbots
Drift is an effective AI-driven messaging platform that uses customer behavior data to provide customers with smart, on-topic, and instant messaging. It enables you to connect with your customers in a friendly, personalized way, adding value to the customer experience.
This helps amplify trust and credibility with potential buyers, resulting in more opportunities and closed deals. What’s more, Drift’s platform is designed to work with your existing marketing and sales tools, making it a seamless addition to your sales enablement strategy.
Related Content
Customers love content relevant to their interests and needs, and they’re more likely to stick around if you provide them with valuable and helpful information.
PathFactory and Uberflip are great examples of content marketing platforms that use past account behavior to generate additional content recommendations. The platforms enable you to package meaningful content into effective digital experiences relevant to your target audiences. No more generic content.
They also help you understand which content is influencing deals, which helps your team create more focused marketing pieces and invest in the channels generating results.
Turbocharge Your Sales Team with 6sense
We’ll take a moment to toot our own AI-powered horn, too. 6sense is the industry-leading AI-driven platform that leverages AI and deep machine learning to help you find the right prospects, identify buying signals, and predict when a deal is most likely to close. It integrates directly with leading CRMs and other AI tools to deliver a 360º view of potential deals.
We’ve been recognized for our market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for our strong culture by Glassdoor, Inc. magazine, and Comparably.
Book a demo today to see how 6sense can significantly improve your organization’s pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
