From overcoming childhood struggles with dyslexia to reinventing the nature of sales and marketing, Latané Conant has learned her share of invaluable life lessons.
In the latest Legends of Sales and Marketing podcast, a weekly series of interviews produced by People.ai, she opens up about her path to becoming 6sense’s Chief Market Officer and what motivates her to think bigger and work harder.
Some insights from the interview:
- Prioritize a few big things: Rather than spread her attention and energy among many small projects or tasks, Latané prefers to focus on big, exciting opportunities.
- Invite honesty: By openly admitting her missteps and challenges, Latané makes others comfortable about sharing their own struggles and mistakes.
She also shared key experiences from her childhood, and her passion for creating a culture of change within the sales and marketing community.
Great Expectations
In commiserating with podcast host Justin Shriber about their experiences growing up with learning disabilities, Conant said:
“I loved that my parents never said there was something wrong. … The biggest gift they gave me was really high expectations. I think that’s a gift, so I tell [my team], ‘I’m going to have high expectations of you. I’m going to expect things out of you that you don’t know that you can do — but I know you can do.’”
Mission-Driven
Conant also addresses a question about her ambitions to build 6sense awareness and adoption:
“To me, this is a cause and not a job. … We have such an opportunity with technology to completely reinvent marketing and selling to be much more customer-focused, relevant and efficient. I saw this huge opportunity with what 6sense is doing to build the new future. That’s the stuff I like to do.”
Check Out the Podcast
Tune into the 45-minute conversation here, or wherever you listen to podcasts.
