We love hearing how our customers use 6sense in creative ways. At this year’s Breakthrough customer conference, we selected a group of honorees that really stood out to us in how they use our platform — along with their own skills and passion — to Be More for their teams, their customers, and themselves.
Get to know the Breakthrough Awards winners below!
Fastest Time to Value: Vertiv
Before fully embracing ABM on a global scale, Vertiv tested 6sense to target mid-market companies in Australia and New Zealand. Account engagement and pipeline growth was so strong that VPs overseeing other regions are lining up to go next.
One Revenue Team: Qualcomm Technologies
Qualcomm recognized the changing landscape of B2B enterprise and a need for more cultural and technological alignment across sales, marketing, and IT. They implemented 6sense to help them prioritize, support different business strategies, and adapt to global and regional influences.
Ecosystem Fusion: Coveo
By integrating six platforms with 6sense, they’ve centralized account-level web traffic data and have a holistic view of prospect interactions. This has helped them launch more targeted PPC ad campaigns.
Nimble Marketing: HR Acuity
Using 6sense data, segmentation, orchestrations, and insights, a small two-person team created a repeatable and scalable email campaign program that’s become their largest revenue-driving channel.
Efficiency Experts: Akamai Technologies
A consolidation of three vendors and integration across platforms using 6sense resulted in a 9% reduction in upfront platform costs and new efficiencies across the organization.
Sales Success: Ivanti
Through account prioritization, Ivanti has nearly tripled the number of BDR-contributed opportunities within a year of implementing 6sense, positioning their sales teams for ongoing success.
Ad Campaign of the Year: Udacity
Udacity used 6sense to target audiences and personas throughout a multichannel campaign. The results were improved account reach and engagement, as well as a lift in overall pipeline and revenue influence.
ABM Program of the Year: Blue Yonder
With 6sense at the heart of their ABM strategy, Blue Yonder team members are experiencing breakthroughs across the board. They’re collaborating more than ever; personalizing at scale; and dramatically increasing relevancy, win rates, and deal sizes.
Congratulations to all of this year’s honorees!
