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Saima Rashid

Saima Rashid

SVP of Marketing and Revenue Analytics

Saima leads the 6sense marketing team as SVP, Marketing and Revenue Analytics. Saima has nearly two decades of marketing analytics experience in both B2B and B2C environments for Fortune 1000 companies across a variety of industries. Her unique ability to leverage performance insights to align marketing, sales, and customer success allows her to drive impressive results, including exponential year-over-year revenue growth. As a former customer of 6sense, she brings a deep, on-the-ground understanding of the platform and its value to her position. 

As a five-time award-winning marketing, analytics and revenue operations leader, Saima has earned recognition from Forrester’s 2020 Program of the Year for the strategy and implementation of an AI-driven engine that combined predictive account intelligence with internal resource optimization to drive millions in incremental pipeline.

Saima was raised in Canada and has an MBA with concentrations in MIS and Marketing. She currently resides in Boston, Massachusetts with her two children. She enjoys travel and thrill seeking and spends much of her free time supporting philanthropic endeavors that she is passionate about including those that focus on children, education, and clean water projects.