Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, shares the key performance indicators that marketing leaders should be monitoring, and the best approach to doing so.
Marketing leaders must go beyond traditional marketing reporting and focus on reaching, penetrating, and driving engagement from their ideal customer profile (ICP). 6sense offers valuable features such as ICP web traffic analysis, understanding penetration and engagement within the ICP, and identifying what campaigns and activities are driving reach and engagement, through segment performance reporting.
By leveraging these insights, marketing leaders can make data-driven decisions, optimize their marketing efforts, allocate budgets effectively, and ultimately drive revenue growth.
