Conclusion
B2B manufacturers are at a crossroads, confronting two possible paths.
They can continue to market and sell as they always have, with traditional strategies, tactics, and technologies that often produce diminishing results. Or they can get behind the reality that technological progress empowers them to know their customers better than any other time in sales and marketing history.
By recasting their revenue performance into a system driven by predictability, manufacturers can manage any number of aspects of their operations — from tightening existing supply chain slack to uncovering future market opportunities.
Manufacturers can break through to a new and powerful future, toward a customer-driven experience powered by meaningful account insights, big data, and AI.
About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense B2B platform captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance.
Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably.