Discover how AI-powered revenue technologies can revolutionize your sales & marketing efforts in today’s market.
Manufacturing
Assembling Sales Success for
Revenue Teams
The past few years have been tough on many B2B manufacturers.
But seeing as you’re in the industry, you already knew that.
The challenges presented by COVID-19 and other untimely factors will probably take years to straighten out. After that, manufacturers of all kinds will en-counter additional obstacles. It might be a new virus variant, stopped-up ports, natural disasters, or workforce challenges.
Thankfully, Industry 4.0 is helping manufacturers flip the script. Companies are embracing next-gen innovations in connectivity, analytics, automation, and advanced manufacturing technologies. And according to data from McKinsey, it’s helping manufacturers “transform their operations in everything from production efficiency to product customization, with improvements in speed to market, service effectiveness, and new-business model creation.”
Nearly 40% of companies have “control tower” approaches in place to increase end-to-end supply chain transparency.
Nearly 25% are now advancing agile automation programs to curb worker shortages arising from COVID.
But before any B2B manufacturer can have a supply chain, an assembly line, or an agile workforce, it must have a revenue plan that’s fed by paying customers. In fact, when manufacturers can anticipate their pipeline with crystal clarity, they’re in the best-possible position to regulate their held inventory, maximize their labor, and manage any number of other aspects of their operations.
This means investing in new tech and R&D to mold solutions that meet customers’ product needs. It also means adopting cutting-edge, customer-first technology stacks that communicate those solutions intelligently. In other words, manufacturers must not only embrace innovation to produce. They must embrace innovation to predict.
When it comes to predicting buyer and customer needs, the best solution providers — armed with the best AI — will be the biggest difference makers.
It’s time, therefore,
for manufacturers to get really serious about helping their prospects in the buying process.
Why?
Too often, revenue forecasts are built on hopes and guesses with little insight into market size or appetite.
For too long, marketing and sales have played “safety in numbers” games, casting their tangled lines in the water without guidance, praying for enough little nibbles that a few might snag a fish worth catching.
Too weak are the martech dashboard reports based on fuzzy math and vanity metrics, communicating little (or nothing) of value about prospects’ buying processes or intentions.
And too frivolous are the tactics, which throw pasta against the wall in hopes something sticks, and which parade around pet projects that show well… but don’t move the needle.
It’s time to say goodbye to guesswork. And so long to random acts of marketing. Enough of the fluff and away with the spray-and-pray.
This document is all about helping manufacturing businesses leverage predictive intelligence in their marketing and sales efforts to achieve demonstrative revenue growth.
We’ll lay out a concrete case and phased process for reframing marketing with AI. Mastery of this new approach can:
Fill pipelines
Improve win rates and deal values
Reduce the time it takes to close opportunities
Think of it as an advanced marketing course suitable for advanced manufacturers like you.